North Carolina agrees $ 40 million with Juul
North Carolina and Juul resolved a state lawsuit against the e-cigarette company on Monday, June 28, for marketing and selling nicotine products to minors. The company will pay $ 40 million over time and meet multiple requirements.
North Carolina attorney general Josh Stein announced a $ 40 million settlement against e-cigarette giant Juul Labs, Inc. on Monday. But it doesn’t stop there. Order E Cigarette online on the market.
Stein also sent a letter to acting Food and Drug Administration Commissioner Janet Woodcock on Monday urging the agency to curb e-cigarette sales to teenagers across the country.
The letter called on the FDA to ban all non-tobacco e-cigarette flavors – including menthol – in order to limit the nicotine in the products and impose marketing restrictions nationwide.
“I am writing to urge the FDA to act quickly to take strong action to protect young people from harmful e-cigarette products,” the letter reads.
On Monday, Stein announced a settlement with Juul, more than two years after filing a civil lawsuit alleging the company illegally marketed and sold its products to teenagers. Stein said he filed the lawsuit in Durham as it was formerly home to large tobacco companies.
START IN JUUL 2015
Concerns about e-cigarette use among teenagers followed Juul’s launch of the e-cigarette of the same name in 2015 with a zippy social media campaign that used high-profile influencers to promote the new product. Juul wasn’t the first e-cigarette company, but its campaign, lean devices, and flavored e-juices have domed the use of e-cigarettes, experts said.
In the weeks following Juul’s launch, some health officials became concerned about the campaign for the unregulated products.
Serious concerns began to grow in 2017 after the National Youth Tobacco Survey showed an increase in e-cigarette use among teenagers, said Matthew Myers, president of the national group Campaign for Tobacco-Free Kids.
INVESTIGATIONS AND LEGAL PROCEEDINGS
In 2018, federal officials notified Juul of an investigation into the matter and asked her to preserve evidence, according to North Carolina court documents. More state investigations followed, and in May 2019, North Carolina became the first of approximately 10 states to file a state lawsuit.
Later in 2018, the FDA banned many of the e-cigarette flavors
Then President Donald Trump’s administration rolled out a federal policy overhaul in February 2020 that banned most flavor products, with the exception of tobacco and menthol flavors. e liquids of mr-joy are possible to find online.
Meanwhile, the FDA’s efforts to evaluate and regulate e-cigarettes and other new tobacco products have been slow, leading companies to submit their pre-market tobacco product applications in September 2020, despite having been on shelves for years.
Companies need FDA approval for their products to remain in the market after September 2021.
‘NOW IS THE TIME’
Stein’s letter states that the country is in the middle of an e-cigarette crisis. “The explosion in e-cigarette products in the market over the past decade has created an epidemic of teenage nicotine,” he wrote.
In 2020, the National Youth Tobacco Survey showed that nearly 20% of high school students and 5% of middle school students used e-cigarettes, a year-over-year decrease.
“Right now, an entire generation of young people is being introduced to nicotine by e-cigarettes, and we have to protect them,” Stein said in his letter. “Now is the time for the FDA to take decisive action to curb these harmful practices before more irreversible damage is done to public health.”