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Why Do Buyers Trust Online Reviews More Than Personal Recommendations?

Many consumers have found that online reviews are more trusted than personal recommendations. Whether they are from a verified buyer or someone who doesn’t have any connection to the product or brand, they are valuable to them. Reviews help consumers make purchasing decisions and build brand trust. However, not all online reviews are trustworthy. Fake reviews have been a topic of much news coverage and are likely to increase in frequency.


Verified buyers trust online reviews more than anonymous reviewers.

When reading online reviews, consumers trust those from verified buyers more than reviews by anonymous reviewers. The average reviewer isn’t necessarily representative of the average consumer. For example, shoppers who leave a review on a site are more likely to buy items that are rare in size or that they might return than they are to purchase a new brand. They are also less likely to be wealthy and have graduate degrees than anonymous reviewers, and they tend to have similar body types, palates, and interests. Moreover, some sites only allow verified users to post reviews, which can weed out the negative ones.

Another reason verified buyers trust online reviews more is that a good review is as credible as a word-of-mouth recommendation from a friend. Even a 50-word review can have as much impact as a positive recommendation from a close friend. The power of exposure from a good review is unmatched in e-commerce, so much so that site algorithms can hide negative reviews. Similarly, single positive thinking can increase a business’s trust score by 75%.

Consumers are increasingly wary of fake reviews posted online, so companies need to understand what drives their consumers’ trust in these reviews. Unfortunately, research on online reviews lacks a general framework to evaluate how three study attributes influence consumer trustworthiness. First, research shows that positive reviews are more trustworthy than negative ones. However, consumers are also more skeptical of bots written by bots.

Moreover, a verified buyer’s badge increases the likelihood of making a purchase by 15%. According to a study, 57% of US online shoppers say that reading reviews from verified buyers helped them make a buying decision. And nearly 78% of B2B customers say they will buy a product after reading trusted online reviews. In fact, a verified buyer’s badge on a website boosts a reviewer’s credibility.


Online reviews are more valuable than personal recommendations.

According to a study by Revoo, social commerce specialist, consumers spend five times longer on websites with bad reviews and convert at a much higher rate. A near-perfect rating also lowers consumer credibility, which is why negative reviews are often more effective. Moreover, research shows that 82% of consumers specifically look for negative thoughts, which increases the chances of a higher conversion rate. As a result, consumers are more likely to trust online reviews than personal recommendations.

According to a survey by Pew Research Center, 92% of consumers believe that online reviews are as trustworthy as personal recommendations. However, only nine percent of consumers are skeptical of online reviews, while 25 percent feel they need to trust the review’s authenticity to decide whether to buy a product. Furthermore, nearly 70 percent of car buyers read online reviews before contacting a dealership. Consequently, if your business offers a product or service, you should make it easy for potential customers to leave a review.

In addition, a study by BrightLocal found that 55% of consumers aged 35-54 believe that online reviews are more reliable than personal recommendations. Nevertheless, 45% of consumers aged 50-plus say it is hard to know if reviews are genuine. And most respondents say they trust online reviews if they are backed by other consumer feedback. However, despite the overwhelming popularity of online reviews, many people feel that their personal recommendations are more trusted.

Consumers trust online reviews more than brands can make themselves. According to research, a product with five positive online reviews has a 270% higher chance of selling than a product without reviews. Positive online reviews also help boost a brand’s credibility in the eyes of potential customers, which is crucial to a brand’s success. In addition, they show that the company can overcome challenges, deliver high-quality products, and satisfy customers.

While word-of-mouth has always been important in a business’s credibility, online reviews are increasingly important because they are more reliable. In addition, consumers will trust a brand with a high level of authenticity and quality. Therefore, businesses that don’t use online reviews will be doing themselves a disservice. So why should you trust online reviews? So what are they worth? Let us examine each one.


They build brand trust.

Online reviews help you gain more brand loyalty. When a brand responds to a study, it establishes customer trust and loyalty. Businesses often stop worrying about reviews after a few good ones. Some simply leave the exact quotes on their website for years. This stagnancy can haunt them in the long run. To build trust with customers, you should request reviews regularly. Don’t bombard them with requests; ask for reviews at critical times of your business’s life.

Even though online reviews build brand loyalty, negative reviews are not helpful for your business. According to a Spiegel Research Center study, more than half of consumers will avoid a brand because of a negative review. But it’s vital to respond to negative feedback. Research shows that users will repeat purchases if brands address their feedback within seven days. And if you respond to a negative review promptly and politely, it will help you build trust with consumers.

In addition to personal experiences, a brand’s value proposition must be carefully thought out and consumer-friendly. One study found that 54% of businesses are inconsistent regarding their value proposition, which hinders their brand trust. The three critical factors for brand trust are perceived benevolence, perceived ability, and perceived benevolence. These factors are crucial to building a loyal following. If your brand doesn’t live up to its promises, your customers won’t either.

These surveys show that consumers increasingly turn to online reviews for brands that meet their expectations. They want to see their fellow consumers’ experiences before making a purchase. And while the best products may not be the cheapest, consumers who trust a brand are willing to buy them regardless of the price. And once they’re convinced, they’re even more likely to share positive experiences with friends. So building brand trust is vital in today’s competitive environment.

Consumers read online reviews before making purchases. A recent study found that 73% of consumers only read recent reviews. Furthermore, they expect a brand’s response to a check within 24 hours, while 18% expect it within an hour. A business can monitor and respond accordingly using tools like Mentions, which monitor the conversations between consumers and brands. By following the discussions, a brand can build a loyal fan base. Consumers don’t have a default for brand trust, and building a loyal following is essential.


They help consumers make purchasing decisions.

According to a study, two-thirds of Americans believe online reviews influence buying decisions. Thoughts have more impact than newspapers or recommendations from friends. Consumers tend to trust a brand more if it has many positive customer reviews. And while case studies can be misleading, a growing body of benchmark data shows that reviews boost revenue. In fact, a brand’s online presence is likely to increase its sales and consumer loyalty after just 10 positive reviews.

In addition, a recent study used eye-tracking techniques to assess whether online reviews affect purchasing decisions. The researchers developed a conceptual framework linking reviews’ content and consumers’ intentions. The study also investigated how long consumers spend focusing on positive or negative review comments. The study results indicate that consumers have difficulty identifying the authenticity of negative reviews. Nevertheless, consumers are not able to discern false and fanciful thoughts.

While online reviews are essential for consumers, not all businesses take them seriously. For example, 50% of small businesses don’t respond to online checks. By failing to respond to negative reviews, enterprises risk losing a valuable customer.s Despite this, a thoughtful apology response may be just what the brand needs to gain new customers. The fact that 40% of brands fail to respond to online reviews makes it all the more imperative to pay attention to them.

Although online reviews are valuable, they aren’t a panacea for all products. A study by Prasad Vana and Anja Lambrecht from the London Business School suggests that individual assessments are most effective when consumers lack information and the characteristics appeal to a small subset of consumers. But what does that mean for marketers? There is still much to learn about online reviews, which may even help you improve your business.

Research has shown that online reviews play an increasingly important role in influencing purchasing decisions. Consumers use reviews as a primary resource when they make a purchasing decision. A majority of online consumers read reviews before making a final decision. So it’s no surprise that the first 10 reviews have the most influence. As a result, businesses can increase their sales conversions and attract more customers with more positive reviews. You should consider this in your marketing strategies.