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Exhibitions and tradeshows have proven to be beneficial and successful for a lot of the attendees. If you’re a smaller business and looking to attend an event for the first time it’s a brilliant avenue to go down, but as always there are some things to consider. It goes without saying that attending an event can be costly, so to make sure it will be worth your time and money, we’ve listed 4 things to think about to ensure you make the right decision. Select the right eventAcross the UK alone you’ll be able to find 100’s of shows throughout the year. Whilst you have many to choose from, you need to make sure you have chosen the right event for you and your business. The show you will attend needs to be linked to your industry, so on the day you will have legitimate interest about your brand, and hopefully gain new customers in the long run. Set your goalBefore you choose the event, what is the main objective and what are you hoping to achieve? It’s important that you know why you’re attending and the outcome you would like. Set your self a goal for the full event, to give a clear vision and direction on the day allowing you to steer towards this throughout the planning process too. BudgetAs with any aspect of a business, being aware of the budget and keep the costs low are always going to be on the list. Shop around for your printed displays, compare prices and services until you have the results you are happy with. As well as the displays and accessories, shop around for the stand space too. You’ll find the bigger the space the more expensive this will be, so keeping to smaller stand spaces can help save the pennies. Tip:- Local events can help boost your profile, look out for the ones with no entry fees. PromotionsOnce you have your stand booked and the final details confirmed, it’s time to get the word out there and let people know that you’ll be attending. Use your free social media accounts to tell your customers about the event. Be sure to use hashtags to help the post get further. Using email marketing to let people know when, where and what you have to offer is another way to invite them to the event so they can check out your stand and make your visit worthwhile. |
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Frequently asked questions
What should I consider before attending a tradeshow as a small business?▼
Before attending, select an industry-relevant event, set clear goals for what you want to achieve, establish a budget, and plan your promotional strategy. These steps ensure your investment is worthwhile and aligned with your business objectives.
How do I choose the right tradeshow for my business?▼
Choose a tradeshow directly linked to your industry where you'll find legitimate interest in your brand and potential new customers. Research the hundreds of shows available across the UK to find one that matches your business niche and goals.
How can I reduce tradeshow costs for my small business?▼
Shop around for printed displays and compare prices from multiple vendors. Opt for smaller stand spaces instead of larger ones, and look for local events with no entry fees to keep your overall costs low.
What promotional methods work best before a tradeshow?▼
Use free social media accounts with relevant hashtags to announce your attendance and reach your audience. Email marketing is also effective for informing customers about the event details and encouraging them to visit your stand.
Why is setting goals important for tradeshow attendance?▼
Setting clear goals gives you direction and vision for the event, allowing you to plan effectively and stay focused throughout the tradeshow. This helps ensure you achieve measurable outcomes and justify your investment.